Silent
Silent provides the tools for seekers to recognize their path and enables self-reliance for spiritual and magickal growth.
Seekers gain insight from his work and find their inner calm from his ability to listen and help others reflect.
Listicles made easy
Lawrence Lerner • May 2, 2018
Four Ways to show you love That Pagan Life
Listicles, you cannot scroll through a significant website or new program without seeing one. Arguably made famous by Buzzfeed, listicles are journalistic or blogging tools with many impacts. Start with a title that tells you there is a list of information. The listicle is a portmanteau of "list" and "article."
- "Three easy changes to decorate your altar for Mabon."
- "Six things you should never do during a Great Rite."
- "The nine sketchy things no one knows about Fae."
I will help you write (maybe the first!) an article that illustrates how well you know #ThatPaganLife. Perhaps it's something that will help your coven, personal craft business, or betters the Pagan lifestyle for all of us. Creating listicles should be fun and easy, and I hope you'll share your knowledge.
There is an opening paragraph, then the list of items. Each item may have as little as one content line or several sections. How long is predicated on several things:
- Your audience – Pagans, generally want it short and to the point, although some might look for fewer bullets and more detail.
- Your style – Write your way. Use that to your advantage if you're known for short, pithy sayings.
- The topic – Deeply technical areas merit more attention; however, don't drag on. If you are an expert, you should be able to make your point in a few sentences (more on this later). If you need to write more, consider a different format for the article.
Why use this format? It draws immediate attention and generates a call to action. Attention generates eyeballs and revenue, whether direct or indirect. Why? Numbers indicate complex quantitative data ("Five Weather Patterns to Know During a Full Moon"). Qualitative data, if it's from sources we know, trust, or respect ("Mother's Four Favorite Yule Appetizers"). People are most likely to act upon practical and pragmatic information in short bites.
- Demonstrate your "Command of Data."
- Einstein wrote, "If you can't explain it to a six-year-old, you don't understand it yourself." Therefore, using lists shouldn't imply simple or less relevant content. Instead, lists demonstrate that you understand a topic well enough to break it down and explain it in relatable, everyday terms. There are steps, an order of precedence, or a relatable number for highly technical subjects. For example, "Three parts of a good ritual," "Nine Tips for making herbal remedies," or "Four Steps You Must do to when Designing Mandalas."
- Writing is your opportunity to demonstrate your expertise, passion, and, most importantly, your capability to the world. But, unfortunately, anyone can over-complicate an article.
- Organize – This shows a depth of understanding. Creating a clear and understandable structure or taxonomy illustrates how well you know a topic.
- Be to the point – Brevity and completeness combined show expertise.
- Make it actionable and/or action-oriented – Briefly describe some techniques for putting your point into action. If it requires some foundational skill or knowledge, say so. ("Readers are assumed to have a basic background in Asatru traditions")
- Be "all in" with your headline/title
- Unless you have an established fan base, your title is the only reason people will read your article. It's the first thing they see. So whether you're pitching an idea or self-publishing, you need to state the one thing people will take away from the article. Make it clear and compelling. Numbers add credibility. You clicked on this headline, so there's your first bit of proof.
- If you're a great writer or a muse, you know this and can spout engaging headlines without effort. If not:
- Start with a placeholder title.
- Write your article.
- Your title takes about 10% - 15% of the effort of writing the article. Give yourself the luxury of time to create an engaging opener. You only get one shot per article.
- Crafting that sweet title:
- What's the one thing people will take away?
- Is it relatable to everyone? "Better GRoTP for Lefties" will be passed over by 99.9999999% of the world. Make it work out of context.
- Numbers are compelling. Adding the correct number will draw in an audience.
- A promise made is a promise kept. What are you promising with your title, and do you keep it?
- Less is more. Is every word necessary?
- An article entitled "27 Personal Rituals You Should Do Every Morning" will likely raise eyebrows and be passed over. Why?
- The number must be credible or incredible. Twenty-seven things are not either as, even assuming each item takes only two minutes, completing the list is nearly an hour gone. Incredible invites a closer look ("999 ways to make wands", "1,001 ways to screw up your evocations").
- Every morning? In today's world, we have a much more varied routine. We also include weekends in this headline, when generally, people's habits change over the weekend.
- It's not very specific. Try "Three Things the Spiritually Adept do."
- Add a picture that tells the entire story within the image. For example, many listicles have pictures (using animated gifs) for each bullet.
- Keep notes
- Writing takes time. Start with your list and develop the article around it. There is no need for it to be perfect the first time editing until you get it to a manageable pitch. A direct and focused article tells people you are an expert.
- Many authors will tell you, "There's no good writing, just great editing."
- Lists can become addicting. I once showed an artist, a most unlikely of list makers, this simple technique. On her first anniversary, she sent me pictures of three-page lists of tasks and activities.
- The Phrase that Pays
- In the early morning of the modern Internet (1997), RFCs (Request For Comments) were used to define how phrases in standards documents. The controlling body, the IETF (Internet Engineering Task Force), still exists and is quite active.
- The RFC post, Keywords for use in RFCs to Indicate Requirement Levels, is the set of words used to signify requirements. For example, "Should, Should Not, Must, May, Optional" have specific contexts. Use them in your list's titles or headlines to generate impact.
- Other attention-grabbing words include "Best, Worst, First, Last." Remember this point when creating your title. Keep that promise, and your readers will come back for more.
ABOUT THE AUTHOR
The FDA is spending an afternoon on the future of psychedelic medicine — the harder question, what to do with what you saw, isn't on the agenda.
New research on AI companionship raises an old, unglamorous question about which voices deserve our trust. Back in early August, researchers at Stanford published something quietly damning. They studied more than a thousand adults who talk to AI companions on Character.AI, and, for a smaller group, actually read the conversations themselves — nearly half a million messages, donated for analysis. The people who leaned on the chatbot hardest, who disclosed the most, who called it a friend or a partner, were not the ones who felt better. They were the ones with the smallest circles of people in their actual lives, and the ones most likely to end up feeling worse. This week, a psychotherapist put the finding more bluntly than any journal abstract would allow, telling a reporter that human beings cannot have a genuine relationship with an AI. Not won't. Can't. I want to sit with that word "can't," because it is doing more theological work than its author probably intended. The Oldest Kind of Listening Every tradition I have spent real time inside — Pagan, Heathen, the Judaism I grew up in before I grew out of it — assumes that some voices deserve more trust than others, and that telling them apart is a skill, not a given. The Hávamál, that blunt old Norse book of household counsel, spends stanza after stanza warning against handing someone your whole mind before you have tested them: watch how a person behaves under some strain, it counsels, before you decide what their friendship is worth. That isn't cynicism. It's discernment — the discipline of asking what a voice actually is before you let it tell you who you are. An AI companion never fails that test, because it was never built to be tested. It has no bad day to reveal it. It does not get tired of you, contradict you out of its own need, or risk anything by staying. That isn't intimacy. It's a smooth surface with nothing underneath to discover — comfort without the friction that would ever prove it real. What the Study Actually Found, and Didn't To be fair to the research, it did not find that AI companionship is worthless, or that everyone who uses one is in trouble. It found something narrower and more useful: the people most likely to be harmed were already isolated, already leaning hardest, already treating the chatbot as a substitute rather than a supplement. The researchers themselves reached for a food metaphor — the comparison one summary used was "social junk food." It satisfies a real hunger, briefly, in a way that can make the deeper hunger harder to notice. That distinction matters, and it isn't mine to blur into something tidier. This is not a clinical finding about any one person's mental health, and if you're using an AI companion and wondering whether you're in trouble, that's a conversation for a therapist, not a blog post. What I can speak to is the older question sitting underneath the study — not whether the voice is helpful, but whether you have quietly stopped asking. The Uncomfortable Question So here is the question, and I am not going to answer it for you: what have you been listening to lately because it was easier than listening to something that might actually disagree with you? It doesn't have to be a chatbot. It can be a version of a friend you've stopped really talking to, a teacher whose books you've read but whose challenge you've never let land, a version of God who conveniently wants exactly what you already wanted. The AI companion is only the newest and most efficient shape this problem has ever taken. It is easier to notice in a machine because the machine is honest about what it's doing. The rest of us have gotten very good at hiding it. A Practice Pick one voice you've been trusting easily lately — a person, a habit, an app, a feed you check first thing. Ask it plainly: when was the last time you told me something I didn't want to hear? If you can't answer, sit with that. Don't rush to fix it tonight. Just notice, honestly, which of your voices have never once cost you anything to listen to. Hekate keeps her post at the crossroads for a reason no myth fully explains. She doesn't walk the road for you, and she doesn't tell you which fork to take. She just holds the torch up so you can see there's more than one way to go, and so the choosing happens in the light instead of the dark, where the easiest voice always sounds like the right one. That's the whole of it. Not an answer. A little more light at the fork, and the old, unglamorous work of choosing while you can still see. Closing Reflection Name one voice you've been trusting easily — a person, a habit, an app. Ask it plainly: when did you last tell me something I didn't want to hear? Whatever the answer, don't rush to fix it tonight. Just notice, honestly, which of your voices have never once cost you anything to listen to.
Walk into any forest in the Cascades and you are standing on the dead. The fir that fell forty years ago is now the nurse log feeding a row of saplings. The salmon carried uphill by an eagle became the nitrogen in the cedar's needles. Nothing in that forest is wasted, and nothing in it is afraid. We have built an entire industry on pretending we are exempt from this. We drain the body of its blood, fill it with preservatives, seal it in lacquered hardwood, and lower it into a concrete vault—as if the earth were a contamination to be defended against rather than the place we came from. Cremation, for all its simplicity, burns fossil fuel and sends the body skyward as carbon. There is another way, and it began here in Washington. Human composting—the law calls it natural organic reduction—was legalized in this state in 2019, the first in the nation. The process is unhurried and honest. The body, unembalmed, is laid into a steel vessel and surrounded by wood chips, alfalfa, and straw. No chemicals are added. The microbes that already live on the plant material, and on us, do the work they have always done. Over eight to twelve weeks, the body becomes soil—about a cubic yard of it, dark and alive. Families may take some home for a garden or a tree, or donate it to forest conservation land. What was a person becomes, quite literally, ground for new growth. I have sat with the dying, and I can tell you that the question underneath most deathbed fear is not what happens to me? It is did I matter, and will anything of me remain? The Hávamál answers plainly: cattle die, kin die, the self dies too—but what one leaves behind endures. We usually read that as reputation. I have come to read it more literally. A body that becomes soil leaves something behind that you can hold in your hands. Something that feeds. For those of us who keep the old ways, this is not innovation. It is restoration. Our ancestors were returned to barrows and bogs and burial mounds, given back to the land that fed them. The vessel and the alfalfa are new; the covenant is ancient. The earth gives, and the earth receives. Every harvest festival we keep is built on that exchange. It would be strange to honor the cycle all our lives and then opt out of it at the end. This choice is now legal in a dozen states and counting. If it speaks to you, say so—out loud, in writing, to the people who will one day carry out your wishes. Death plans left unspoken become burdens; death plans spoken become gifts. A leaf falls. A seed sprouts. The tree does not grieve the leaf, and the soil does not refuse the seed. When my own time comes, I intend to be useful one last time. That, too, is a kind of prayer. —Silent